Even a small business needs the perfect CRM solutions to thrive in a very competitive marketplace. As a matter of fact, the sales of Customer Relationship Management software is seen to reach over $80 billion globally by 2025. Among the main reasons for the development of CRM platforms is convenience. Business organizations want immediate access to data of customers in real-time.
Statistics will support this belief. Total usage of CRM applications in 2020 went up from 56 percent to 74 percent. The numbers increased last year. For small businesses, over 30 percent use CRM software. Around 13 percent plan to invest on this system. More than 90 percent of companies using this platform say it helps them attain revenue targets. On the other hand, roughly 80 percent of consumers support small firm with tailored customer support.